Mariana Ruiz Moreno

Product Designer | Design System Specialist

About Me

Product Designer with over 6 years of product design experience and a background in digital design since 2014 across startups, software companies, and global teams. With a postgraduate degree in Communication Design, I blend strong design systems thinking with hands-on prototyping and cross-functional collaboration. Passionate about turning complex data into intuitive interfaces and balancing business goals with user needs.

Core Skills

Product & UX

  • Product Thinking & Strategy
  • Design Systems
  • Visual Design
  • AI Fluency Framework
  • Triple Diamond
  • Design Thinking
  • Jobs-to-be-Done (JTBD)

Tools & Technical

  • Figma / Sketch / Penpot
  • React / Typescript / Tailwind
  • Prototyping & Usability Testing
  • Claude Code / Google AI Studio / Stitch / Perplexity

Collaboration & Processes

  • Design-Dev Handoff
  • Cross-functional Workshops
  • Agile Product Development

Work Experience

Dsystemista — Product Designer | Freelancer

May 2024 - Present

Globant — Product Designer

Jan 2021 - May 2024
  • Designed real-time data dashboards for internal tools and client-facing platforms, reducing reporting time by 30% and enabling faster decision-making.
  • Managed and evolved a multi-platform design system, improving design consistency and reducing rework across teams.
  • Partnered with product managers, developers, and data teams to optimize key user flows, driving improvements in conversion and user retention metrics.
  • Led design critiques and knowledge-sharing sessions to raise design maturity across the team.

Wabi — Product Designer

Feb 2019 - Jan 2021
  • Defined and delivered end-to-end product design for Wabi's marketplace mobile app and web platform, helping scale the platform across multiple LATAM markets.
  • Facilitated collaborative brainstorming workshops with product and dev teams to align user needs with business goals.
  • Introduced user research touchpoints to the design process, ensuring product decisions were grounded in real user feedback.

Portinos Digital Agency — UX/UI Designer

May 2018 - Oct 2018
  • Designed and developed banner production tools empowering B2B retail staff to efficiently create and deploy marketing materials.
  • Built customizable templates with a drag-and-drop interface, automated resizing, and integration with existing marketing platforms.

For a detailed career history and professional endorsements, please visit my LinkedIn profile

Education

Postgraduate in Communication Design

Aug 2013 - Jul 2015

University of Buenos Aires (UBA)

Focused on the analysis and critique of communication design and design production as a whole, as well as proposing and developing communication design projects while promoting research into the relationship between design, emerging technologies, and contemporary media landscapes.

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